Whatever it is, the way you craft your story makes all the difference.

Representing a heritage of 3 generations

A packaging project aimed to unify hundreds of products under a single identity. A flexible and consistent visual system was created, allowing each product to retain its individuality while maintaining connection. We defined an adaptable color palette and a clear typography suitable for various sizes. Custom illustrations were added to easily identify flavors and key ingredients. The result: a cohesive collection with a clear and friendly visual language that strengthens the brand.

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Packaging & Brand Design for Pancibus

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Marketing Awards for PepsiCo